Diploma in Sales and Marketing Management
- DURATION
3 Years
- STUDY MODE
DISTANCE, FULL TIME
- COURSE TYPE
DIPLOMA
- EDUCATION
Sales and Marketing Management
Sales and Marketing make the crux of advertising and sales. Diploma in Sales and Marketing Management course is set with the view of providing candidates a medium for understanding the different dimensions involved in the field. They are introduced to the various factors necessary to be considered for the conversion of potential clients into consumers of their product and service.
The program instills in students the necessary skills and abilities thereby enabling them to perform well in their functional area. They are imbibed with the aspects of analyzing data, interpreting, designing methodology for advertising and putting it into practice. Diploma in Sales and Marketing Management course helps to capture the dynamic elements of marketing and sales thereby building in them the ability for pursuing higher qualifications in the field.
| Semester 1 |
Semester 2 |
|---|---|
| Digital MarketingSemester I | Brand Management |
| Market Segmentation, Market Targeting and Market Positioning | Demo Sessions, Assignments for Each Section and Practical Spells |
| The Nature and Culture of Markets | Monitor and Control Schemes of Market Plans |
| Basic Processes of Sales, Marketing, and Marketing Management | Strategic Marketing – Development and Management |
| Market Research and Study of Market Potentials | Consumer Behaviour and Buying Trends of the Market |
| Analysis Techniques for Market Competition Study | Sales and Marketing – Basic Functions, Characteristics, and Roles in the Market |
